Feel your hair. Go ahead, run your fingers through it. Toss it from side to side. Do you feel that? Every woman wants their hair to feel voluminous, soft, and most importantly, healthy. Over the past decade, women have been able to see an increase in the overall health of their hair through natural, organic hair care products; products formulated without parabens, synthetic fragrances, phthalates and oxybenzone. Since 2005, media campaigns have been linking these toxins and chemicals to major health issues, sparking the steady shift towards natural products within the health and beauty field, hair care being no exception. Some consumers may be asking themselves why it even matters, switching from chemically treated products to natural products. You may think the automatic answer is for your health. Sure, that’s one answer. The other answer? Your hair’s health.