Our bodies use protein to repair bone and muscle and produce enzymes and hormones. Also, the chains of amino acids that protein in hair is made out of give our hair its sheen, fullness and bounce. Too little protein leaves hair lifeless, limp and weak – while too much can make it brittle and dry. We will explain what hair protein does, why balancing protein and moisture is important and what you can do to keep your hair looking its best.

If you live in a household with hard water, you know the tell-tale signs: The water tastes funny, soap won’t lather up in the shower and the blue jeans you wash are so stiff they can almost stand at attention and salute you. Unfortunately, your hair might be experiencing the worst damage of all. And – if you live with soft water, it doesn’t mean your locks have an automatic pass to some sort of salon-grade luster, either. Here, we'll discuss some of the most common problems that soft and hard water hair issues, and how you can fix them!

Damaged hair is a common problem that many people face. Whether it's due to too much heat styling, chemical treatments, or just plain bad luck, the effects of damaged hair can be seen and felt by anyone who has ever experienced it. Not only does the damage make your hair feel dry and unmanageable, but you may also experience breakage from the constant pulling and tugging...

You may or may not be aware, but many brands of commercial shampoos are formulated with a wide array of toxic chemicals. In fact, you’d be hard-pressed not to find one or more of them listed on the label of leading brands of shampoos. “I love pouring toxic ingredients on my scalp!” said no one ever, and a much better solution is to use organic rhassoul clay shampoo instead.

There is no better way to liven things up a bit than by changing your hairstyle. It’s empowering…it’s trendy…it’s revolutionary and more! Unfortunately, the new look can also be a shock to your hair, as some of these changes can be extremely damaging to it. Of course, once the harm is done, the solution to the issue isn’t so clear-cut, is it? Luckily, this guide will explain how to treat damaged hair naturally.   

Haircare science started as a hobby shared between me and my brother. It was an unlikely obsession—I worked in bio-tech and my brother worked in fintech. But, over time, we used our individual skills & expertise to scientifically explore the best ingredients for hair and develop an advanced haircare science.