Our Story

Ingredient trends in haircare come and go. Remember when parabens and sulphates used to be in everything? We do. But there are a few select ingredients that have withstood the test of time. Why? Because they work.

Mounia was created by two brothers who have traveled extensively throughout Morocco since childhood. Several years ago, on a fateful trip to the foot of the Atlas Mountains, the brothers befriended several members of the famously beautiful and long-locked Berber tribe of Morocco.

Years of hands-on research and in-person interviews revealed the recipe for ancient Moroccan hair oil that has been passed down for hundreds of years to maintain strong & healthy hair beneath the damaging heat and UV rays of the Sahara Desert.

Using this experience, the brothers partnered with scientists from Harvard and MIT to discover how to enhance the ancient Berber techniques using modern technology and high-end cosmetic formulation.

From that first recipe, they created Two-Drop Serum™, a hair oil made with the finest Argan and Moroccan Prickly Pear Oil, that will strengthen your ends, prevent breakage, and make your hair softer, thicker, & clinically more healthy. To gently rinse and nourish, they created the signature Mounia Rinse™ and Mounia Masque™  with the same Berber beauty secrets & patented scientific enhancements.

In Arabic, ‘Mounia’ translates to “a wish fulfilled.” Our products are the culmination of years of scientific research built upon thousands of years of Berber beauty innovation, and we’re certain that once you’ve tried the Mounia System™, you’ll wish you’d found it sooner.

Rinse cleanser shampoo bubbles texture

No. 1



A color-safe shampoo for all hair types, infused with organic Aloe Vera and Ghassoul Clay for a gentile, nourishing cleanse. Formulated with Rose and Pomegranate Oil to remove buildup without harsh detergents.

Masque conditioner hydrate white cream texture

No. 2



A color-safe deep conditioning treatment for all hair types, with organic Cumin and Flax Seed Oil to weightlessly hydrate. Formulated with Biotin to strengthen and packed with nutrients to repair color-treated hair.

Hair serum oil bubbles texture

No. 3


Smooth + Strengthen

A silicone-free strengthening serum for all hair types. Infused with organic Argan and Prickly Pear Seed Oil to strengthen, smooth and shine. Formulated to seal in moisture and repair damaged, dry hair.

The Science

Our patented technology bonds to Argan and Prickly Pear oils while forming a lightweight liquid lattice around each strand of hair.

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Mounia Haircare x The Pink Agenda

Mounia is proud to support The Pink Agenda through a partnership and a donation of 10% of every Discovery Kit sold. This not-for-profit organization is committed to raising money for breast cancer research and care, as well as increasing awareness of the disease among young professionals.

Mounia chose to partner with The Pink Agenda because their mission and approach makes a real difference to the global community. Helping to raise millions of dollars for research and to raise awareness is something we can all get behind.

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